Simple, classic & retro
Outdated design and poor site functionality was hurting user engagement
The client's outdated website design was turning away potential customers and reducing user engagement, leading to lower bookings and a tarnished brand image. They needed a fresh, modern design to revamp their online presence and attract more visitors.
Revamp website to increase user engagement, direct bookings and improve brand image
To achieve our goal, we aimed to create a modern and sleek website design that improved user experience, increased engagement, and better reflected the brand's identity. Our team worked closely with the client to ensure that every aspect of the website aligned with their vision and business objectives.
Modern website design led to a 30% increase in user engagement
By incorporating modern design elements, our website saw a significant 30% increase in user engagement. The fresh, user-friendly layout attracted more visitors, increased user satisfaction and ultimately led to higher conversions.
Our other projects
The brief was to help No8 Boutique Hotel create a fresh brand and website presence after ownership changed.
The previous design and site functionality did not support the new brand direction or the level of guest engagement the hotel needed.
The new website needed to feel simple and distinctive while supporting multilingual hospitality content and direct booking confidence.
SoFlow created a refreshed Webflow website with a clearer visual identity, responsive layouts, and content structure for the boutique hotel experience.
Webflow provides the public marketing site, editable structure, responsive layouts, and visual presentation for the brand.
- Brand refresh translated into Webflow
- Responsive hotel website layouts
- Multilingual-ready content structure
- Guest-focused presentation
The existing case study notes report a 30% increase in user engagement after the redesign.
- Existing project note reports 30% increase in user engagement
- Published Work item with responsive visuals
Can a Webflow rebuild support a rebrand?
Yes. A Webflow rebuild can translate a new brand direction into page structure, typography, imagery, interactions, and editable content.
Is this useful after a change of ownership?
Yes. A fresh site can help communicate the new positioning quickly and make the business feel current.
Can this pattern support booking-focused hospitality sites?
Yes. The structure can be adapted for hotels, serviced apartments, restaurants, and local destinations.
This work shows that SoFlow can combine brand refresh and Webflow implementation for hospitality businesses.
Can a Webflow rebuild support a rebrand?
Yes. A Webflow rebuild can translate a new brand direction into page structure, typography, imagery, interactions, and editable content.
Is this useful after a change of ownership?
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The older website and branding did not communicate the new ownership direction clearly.
The refreshed Webflow site gave the hotel a more distinctive and usable public presence.
The project needed both brand interpretation and Webflow implementation. It was not just a theme change; it required a clearer public identity and a better guest journey.
